Position Summary

Woliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier, more engaged, and higher-performing teams. We unify HR, engagement, wellness, and learning tools into one platform — helping companies streamline operations, improve retention, and reduce software costs.

We’re looking for a Senior Sales Development Representative (SDR) based in Mexico City to join our growing team. This role is ideal for someone who combines strong outbound and inbound sales experience with hands-on CRM and automation skills. You’ll play a key role in driving pipeline growth, managing qualified leads (MQLs), and supporting marketing and sales operations as we scale.

This is a remote role with opportunities for team travel and events in the U.S. and Latin America.

Objectives

1. Pipeline Growth:
   Proactively identify, qualify, and nurture leads from inbound and outbound campaigns to create consistent sales opportunities for the Account Executive and Leadership teams.
    
2. CRM & Automation Management:
   Maintain, organize, and optimize the Pipedrive CRM to ensure lead accuracy, tagging consistency, and data integrity. Manage nurturing workflows through Brevo and other automation tools to improve conversion rates.
    
3. Lead Engagement:
   Execute personalized outreach campaigns (email, LinkedIn, phone) to drive engagement and discovery calls with HR, People Ops, and Leadership prospects.
    
4. Cross-Functional Collaboration:
   Work closely with Marketing and Growth to align messaging, campaigns, and reporting. Provide feedback on lead quality and campaign performance.
    
5. Continuous Optimization:
   Use analytics to identify conversion bottlenecks, test new sequences, and implement data-driven improvements to outreach and nurturing strategies.
    

Deliverables

• Achieve monthly and quarterly goals for qualified meetings booked and pipeline generated.
   
• Maintain 100% accuracy and hygiene of CRM data and tagging across Pipedrive.
   
• Manage and execute email nurturing campaigns for MQLs and guide them to SQLs.
   
• Provide weekly and monthly performance reports, including campaign insights and lead metrics.
   
• Collaborate with leadership to refine the lead scoring and MQL-to-SQL handoff process.
   
• Support marketing in tracking web visitors and integrating lead data into CRM systems.
   

Ideal Experience & Skills

• 3–5 years of experience in Sales Development, Demand Generation, or Growth/Marketing Ops (B2B SaaS preferred).
   
• Hands-on experience with Pipedrive, Brevo (Sendinblue), or similar CRM and automation tools.
   
• Strong understanding of outbound prospecting, nurturing workflows, and CRM data management.
   
• Excellent written and verbal communication skills in English and Spanish.
   
• Data-driven mindset — ability to measure, analyze, and optimize engagement and conversion rates.
   
• Comfortable working remotely, managing your own schedule, and collaborating across time zones.
   
• Passion for technology, wellbeing, and helping organizations build better workplaces.
   

What We Offer

• Competitive base salary + performance bonuses tied to qualified opportunities.
• Remote-first flexibility with occasional travel for company meetings or client events.
• Growth opportunity to transition into Account Executive, Marketing Operations, or RevOps roles.
• Work with a mission-driven company redefining employee wellbeing through technology and AI.