Demand Generation Specialist (Growth & Inbound)

Remote

Full Time

Experienced

About the Role

Woliba (Work Life Balance) is on a mission to automate employee engagement. We have a powerful platform and an arsenal of 50+ specialized landing pages—now we need the engine to drive them.

We are looking for a Demand Generation Specialist who lives and breathes "high-intent" marketing. You won't have a million-dollar budget; instead, you will use surgical precision with Google Ads, SEO, and Conversion Rate Optimization (CRO) to steal market share from legacy competitors and turn cold traffic into "Aha!" moments.

Key Responsibilities

Competitor Conquesting: Own the strategy and execution for our "Woliba vs. [Competitor]" campaigns. You will manage Google Ads (Search/Retargeting) with a focus on high-intent, exact-match keywords.
Landing Page Optimization: Manage and iterate on our 50+ landing pages. You’ll use A/B testing to improve conversion rates and ensure the messaging aligns perfectly with user pain points.
Automated Lead Nurture: Since we don't have a large sales team, you will build the "automated salesperson"—designing email drip campaigns and triggers that move leads from "just looking" to "ready to buy."
Inbound Funnel Architecture: Map the journey from an ad click to a product demo. You will implement tools (like interactive product tours) to help the product sell itself.
Low-Budget Growth Hacking: Find creative ways to drive traffic, including LinkedIn "guerrilla" marketing, partnership SEO, and mining competitor reviews for ad copy gold.

Technical Requirements

3-5 Years in B2B SaaS: You’ve done this before for a startup or a scaling software company.
Google Ads Mastery: Deep experience in Search and Display, specifically with competitor bidding and "Quality Score" optimization to keep costs low.
SEO & Programmatic Content: Understanding of how to rank comparison pages and use "Long-tail" keywords to capture niche HR pain points.
Marketing Automation: Proficiency in tools like HubSpot, Marketo, or Zapier to connect landing page forms to email sequences.
Data Literacy: You don't just report on clicks; you report on CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).

Who You Are

The "Swiss Army Knife": You can write the ad copy, set up the tracking pixel, and tweak the landing page layout yourself.
Budget-Conscious: You treat the marketing budget like your own money—finding the most efficient path to revenue.
Mission-Driven: You believe in Work-Life Balance and want to help companies provide it to their employees.

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We currently have 50+ 'Woliba vs. Competitor' landing pages. If you were given a limited budget of $1,000 for the first month, walk us through your process for selecting which 5 competitors to bid against on Google Ads. How would you structure your keyword match types to ensure we aren't wasting money on 'window shoppers' while still capturing high-intent traffic?"*

Driving traffic is only half the battle. Once a user lands on one of our comparison pages, what specific 'conversion triggers' or interactive elements would you implement to move them from a reader to a lead? Please describe how you would handle a visitor who spends 2 minutes on the page but attempts to 'exit' without booking a demo.*

Since we do not currently have a full sales team to call every lead immediately, the 'marketing funnel' must do the heavy lifting. Describe the 3-step automated email sequence you would build for a lead who downloads a 'Competitor Comparison Guide' but hasn't yet requested a demo. What is the 'goal' of each email in that sequence?*

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